How to Fix Keyword Cannibalisation with Free AI Tools

When two or more pages on your site chase the same keyword, Google splits the clicks, links, and trust between them- a problem called keyword cannibalisation. Case studies (including Backlinko’s famous 466 % click-lift after one redirect) prove that simply merging or redirecting the weaker page can boost traffic by double digits. With one CSV from Google Search Console and any free AI chat tool, you can find, fix, and track cannibalisation in under an hour.

Keyword cannibalisation in plain English

When several pages target the same search term, they “fight” each other, so none ranks as high as it could.
Google treats a single, well-focused page as more helpful than several half-competing ones.

Free AI tools you can use

Gather your data (Step 0)

1. Open Google Search Console. Select your site and click Performance → Search Results.

2. Choose a useful date range (e.g., “Last 3 months”) so you have enough data to spot patterns.

3. Click the Export button (top-right) and pick CSV.

4. You’ll get a zipped file—open the Pages tab and keep these columns: URL, Clicks, Impressions, Position. Add extra columns (Backlinks, Conversions) if you track them elsewhere. The more context, the smarter the AI’s suggestions will be.

5. Save your final sheet as cannibalisation_audit.csv. (or any name you want)

(Tip: If your site is brand-new and has little data, start with a smaller time range, like “Last 28 days”, to avoid empty rows.)

Run the audit – copy/paste prompt

Paste the block below into ChatGPT, Copilot, or Perplexity and upload your CSV when the chat asks for it.

What happens next (and why)

Next steps & best practices

1. Implement the quick fixes first – they often deliver wins in days, not weeks.

2. Schedule a follow-up export in 30 days and rerun the same prompt to see improvements.

3. Repeat every quarter – new content can create fresh overlaps, and regular audits keep your site clean :).

By following these clear steps – and leaning on free AI chat tools – you’ll fix keyword cannibalisation without needing an SEO degree or expensive software. Enjoy the traffic bump!